“Atlas Falls” is currently available for download with the purchase of a special t-shirt. 100 percent of purchase proceeds will go to Direct Relief. Direct Relief is a humanitarian aid organization that is active in all 50 American states and over 100 countries around the world. It is one of the biggest providers of humanitarian medical resources in the world. Health care workers are tasked with fighting a deadly unknown virus of pandemic proportions head on with COVID-19. Direct Relief is working in overdrive to get as much vital protective gear into the hands of health workers as possible, as quickly as possible. The organization is actively meeting these critical needs by making emergency deliveries to U.S.-based medical facilities every day. According to a press release, Shinedown’s uplifting anthem “Atlas Falls” “is inspired by the Greek myth of Titan Atlas, who carries a celestial sphere on his shoulders.” The track sends out the message that “if Atlas falls, we’ll hold each other up in times of strife.”
Shinedown is an American rock band from Jacksonville, Florida, formed by singer Brent Smith in 2001 after the dissolution of Dreve, his previous band. Smith, still under contract with record label Atlantic Records, recruited the band's original lineup of Jasin Todd as guitarist, Brad Stewart on bass, and Barry Kerch on drums. Consistent for the first two album cycles, a few lineup changes followed in the late 2000s, eventually stabilizing with Smith and Kerch alongside Zach Myers on guitar and Eric Bass on bass. The group has released six studio albums: Leave a Whisper (2003), Us and Them (2005), The Sound of Madness (2008), Amaryllis (2012), Threat to Survival (2015), and Attention Attention (2018). Shinedown has sold more than ten million records worldwide, and has had the most number one singles on the Billboard Mainstream Rock charts out of any band, with 16.