About Fresh N Clean (Silence the Critics) [2019 Remix]

Grime pioneer D Double E has released a brand new single entitled “Fresh N Clean (Silence the Critics).” The track originally premiered within IKEA UK’s recent Christmas TV advertisement, which sees the MC voicing various objects around the house as he comedically critiques a family’s messy home during the holiday season. Penning bars for the Swedish furniture brand, D Double E continues with his tongue-in-cheek lyricism throughout, referencing his own record label with infectious ad-libs that yell “BLUKU BLUKU.” The instrumental, produced by Star.One, is filled with hard-hitting horns that remain characteristic of D Double’s off-kilter take on the UK genre.