"The Greatest" (stylized in sentence case) is a song by American singer and songwriter Lana Del Rey. The track was released as the second promotional single from Del Rey's sixth studio album, Norman Fucking Rockwell! on August 22, 2019. On August 22, 2019, Del Rey released a "double feature" music video with "The Greatest" and "Fuck It, I Love You". Later that day, she released the two as a joint promotional single on digital outlets. It was sent to Italian radios on September 13, 2019, as the fifth single from the album.
The track was written and produced by Del Rey and Jack Antonoff.[4] Lyrically, Del Rey sings about missing the "good old days" in her relationship and the world in general, but further expressing frustrations with how the world has changed: "The culture is lit, and if this is it‚ I had a ball/I guess that I'm burned out after all ... If this is it, I'm signing off". Del Rey makes numerous pop culture references including to the David Bowie song "Life on Mars", Instagram livestreams, The Beach Boys, the destructive effects of the 2018 California wildfires, and her infamous feud with rapper Kanye West due to his support of President Donald Trump.